580K
NAM source ↗
U.S. manufacturing openings, July 2026
Manufacturing + Skilled Trades
Building America'snext generation ofskilled workers.
BUILD. DRIVE. CONNECT.
Why Common Ground
The opportunity is real.
The connection is missing.
The jobs are real. The connection is weak.
Skilled careers compete for attention, pathways are fragmented, live-event interest often disappears and traditional sponsorship rarely measures what happens next. Common Ground connects attention to a consented next step.
349K
ABC source ↗
Construction workers needed in 2026
569K
BLS source ↗
Annual installation, maintenance + repair openings
National Motorsports Tour
17 races.
16 national markets.
01 connected platform.
2026 Supercross audience reach
1.15BMain Race + Race Day Live minutesLive + replay viewing in 2026
1.15MRace + FanFest visitsAcross 17 rounds
814.5MSocial impressions + viewsUp 26% in 2026
General demographicsBuilt around people who build
Life stageYoung adults + families
InterestsAutomotive + powersports
MindsetHands-on + mechanically driven
ReachMajor U.S. markets
2026 Supercross audience benchmarks. 2027 results will be reported after the season.
Built to expandFuture participation is under evaluation and is not confirmed.
Future opportunityIMSA
Future opportunityNHRA
Future opportunityIndyCar
Future opportunityNASCAR
Live Tour Activation
Pick your trade.
Take the challenge.
The Build turns the Common Ground paddock into a live, hands-on skills challenge. Participants choose a trade, complete a timed task and watch their score move onto the event leaderboard.
01Choose a tradeSelect one of seven hands-on disciplines.
02Take the challengeComplete a short, timed paddock task.
03Make the boardSee your score on the live event leaderboard.
04Keep movingSave your result and explore the next opportunity.
01 / 07
Build
Construction, fabrication and the work that turns plans into something real.
Attention is only the start.
After the challenge, participants scan to save their score, explore related careers and training, and choose whether to connect with employers, educators and trade schools. Every follow-up is consent-based.
Save the scoreExplore pathwaysOpt in to connect
The Coalition
Build America’s workforce.
Grow American industry.
A shared national platform for companies ready to turn attention into action.
ReachRecruitConnectActivate
Connect your brand, people and workforce goals to the energy of professional motorsports.
Become a Partner
Common Ground Careers
National career reach.
Priority partner placement.
Common Ground Careers is the national platform for jobs, training and education. The Common Ground Tour drives awareness and interested workers to the platform. Founding Coalition Partners receive year-round priority placement, unlimited job postings during 2027, and a highlighted logo and company profile in the employer directory.
Manufacturing Presenting Partner1 position available
Skilled Trades Presenting Partner1 position available
Founding Coalition PartnersUnlimited job postings for 2027
Employer DirectoryHighlighted company profile